The growth of digital content delivery services has fundamentally changed the landscape of entertainment. Consumers are increasingly selecting the ease of accessing movies, series and games on demand, rather than traditional cable viewing. This trend suggests that online services will continue to shape the future of how we experience entertainment

Examining ahead, the video environment appears poised for major transformation. We anticipate a growth in personalized programming, potentially including live events, mixed reality, and greater user agency. Payment structures are poised to fragment, with packages and variable fees becoming increasingly common. Furthermore, the emergence of new plat